Coconut charcoal business

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✅ Coconut Shell Charcoal & Activated Carbon Business – Full Guide (India) 1️⃣ What Exactly Is This Business? You convert coconut shells into: Coconut Shell Charcoal Activated Carbon (higher-value product) Both are used in: ✔️ Water purifiers ✔️ Air purifiers ✔️ Cosmetics (face wash, mask, soap) ✔️ Pharma ✔️ Chemical industry ✔️ Gold recovery ✔️ Food processing India + USA + Europe + Middle East have strong demand. 2️⃣ Types of Products You Can Make You can choose one based on budget: 🔹 Option 1 — Coconut Shell Charcoal (Low investment) Basic carbonization Used in industries & barbecues Easier to start 🔹 Option 2 — Activated Carbon (Medium to High investment) Requires steam activation High demand & higher selling price Used in water + pharma + cosmetics 3️⃣ Raw Material Availability (Big Advantage) Best regions: Tamil Nadu Kerala Karnataka Andhra Pradesh Telangana Coastal Maharashtra India has huge coconut shell availability , s...
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Lift projector advertising

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Lift Projector Advertising – Business Plan (India)

1. Idea

Install projectors inside elevators to display ads. Each lift becomes a mini digital screen where people spend 30–60 seconds. This gives brands repeated, captive exposure.



2. Market

  • India’s DOOH (Digital Out-of-Home) advertising is growing fast.
  • Brands want new ways to reach urban consumers in residential societies, offices, malls, hospitals.
  • Elevator advertising is already popular in some cities — projector version is cheaper and more flexible.

3. Business Model

  • Revenue:

    • Monthly fee from advertisers (₹15k–₹30k per lift).
    • Premium takeover packages for one building.
    • Share revenue with building/society (10–30%).

  • Clients: FMCG, healthcare, real estate, gyms, local shops, electronics brands.

4. Cost (lean version)

  • Projector + mount + media player: ₹1–1.5 lakh per lift (using mid-range models, not very high-end).
  • Installation & wiring: ₹15–25k per lift.
  • Start with 5–10 lifts → cost around ₹8–12 lakh total.
  • Ongoing costs: internet, power, content updates, technician visits.

5. Operations

  • Install projector in safe enclosure inside lift.
  • Connect to CMS (cloud software) for ad scheduling.
  • Technicians handle cleaning and replacement every 2–3 months.
  • Sales team sells ad slots to brands & agencies.


6. Permissions

  • Written agreement with building/society.
  • Follow state Lift Act and safety rules.
  • Register with municipality if required (ad license).
  • Insurance for equipment & liability.

7. Marketing Strategy

  • Approach local societies and offices → offer free trial.
  • Show advertisers sample videos and proof-of-play.
  • Offer low-cost pilot packages to get first 3–5 advertisers.
  • Later, tie up with agencies for bulk campaigns.

8. Finances (example for 10 lifts)

  • Revenue: 10 lifts × ₹20,000/month = ₹2,00,000/month
  • Yearly Revenue = ₹24,00,000
  • Expenses (ops, staff, rent share, maintenance) ≈ ₹10–12 lakh/year
  • Profit ≈ ₹12–14 lakh/year
  • Break-even: within 1–1.5 years

9. Risks

  • Societies may refuse → solve with revenue share.
  • Technical issues → use backup projectors.
  • Regulations may change → keep compliance updated.

10. Useful References

To learn more, you can check:

  • Eastidea YouTube channel (explains DOOH/lift advertising).
  • Websites of Billion Broadcaster and other Indian lift ad companies

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